Branding for a Successful Business

Branding is the process of creating a special name or an image for a brand, product or service in the mind of consumers. It uses advertising and promotion that has a constant theme, image and tagline. A branding agency is at the forefront of this process, aiming to establish a major and unique presence for individuals and businesses in the market for attracting and retaining loyal customers.

In order to understand branding, it is essential to learn what brands mean. A brand is a concept or image of a product or service that consumers relate to through the identification of the logo, the name or the tagline of the company that owns the brand. Branding involves marketing of that concept or image to make it recognizable and identifiable with a specific product, personality, or service. A branding agency works for building brand recognition, good reputation and create a set of standards that the company meets or exceeds.

Every type of businesses and every size of business needs branding, even service professionals like accountants and attorneys. A business will require all-round branding to reach the ideal consumers. If your organization doesn’t have a branding platform, your business could just be wandering aimlessly down a path in an unknown direction. Therefore, it is important to have a branding agency that can give direction to exactly what your business represents.

There are many examples of successful writers, musicians, artists and products that use branding effectively. Here are few examples.

Successful Writers use Branding

Before J.K. Rowling released her Pottermore website, there was a lack of information, and a lot of mystery, and a lot of rumours. The branding effort made people curious as to whether it was going to be an online gaming site or something else. Eventually, it was revealed that the site was to give an interactive experience of Harry Potter, making it possible to download the novels and other materials. The mystery created by the branding agency drew most of the attention to Rowling’s site and created the same kind of mystery that the novels create. This is great branding.

Successful Musicians use Branding

There is hardly anyone in the world of music that was more popular than Michael Jackson. Jackson realized the importance of a brand image, and how he could build it through his fans. His distinctive uniform, the glove, and his signature moonwalk dance are all major elements of his brand. His work went beyond national and political boundaries, and even age, gender and race. More than half of the 750 million titles he sold were actually sold outside the U.S. Michael Jackson is also an example of someone whose brand went astray later in his career.

Successful Products use Brand Management

Coca-Cola was first created as a patent medicine towards in the later part of the 1800s. Asa Griggs Candler purchased the company, and his marketing strategies helped Coke become the top soft-drink on the global market. The first advertisement cited affordability and the “delicious” flavour. By the beginning of the 20th century, the company had an annual marketing budget of over half a million dollars, and currently, they spend almost $2 billion every year on marketing and branding.

The logo was registered in 1893 and it has never changed, thus retaining consistency across all Coca-Cola commercials and advertisements. In the last century, their branding agency used more than 45 different but memorable slogans. It is because of all these branding efforts that, Coca-Cola is the largest beverage company today.

The Need for a Branding Agency

Why do you need a branding agency when you have an in-house team or freelancers to support your branding efforts? Branding agencies consist of professionals with years of experience who understand how to tell a story and how to get an emotional response from consumers. These brand managers are specialized in defining your brand’s core identity and translating it into something consumers will love.

If you are an individual professional, a brand manager can take your business to unprecedented heights that you could not have achieved on your own.

Categories Job

Mobile Applications Bringing About a Revolution in the Real Estate Industry

Technology is coming up with smart solutions and transforming the real industry in a great way. A few years back it was quite impossible for the real estate agents to figure out the price of Toronto real estate usingg an amortization calculator available on a Smartphone nor were the people aware of the online rebate programs, but now Zoocasa rebate is a known concept to all who deal with the real estate industry. This is all because of the great technological development in the field of real estate industry. We are no longer living by the rules of traditional methods.

How real estate mobile applications can give your business an uplift

The use of mobile applications in the real estate industry has significantly reduced paperwork. It is no longer difficult to fill out forms because the whole process has been re-innovated through the use of dropdowns and autofill options provided by the mobile applications. Moreover, the mobile applications have contributed to the accuracy of data collection. For example, when any forms are being filled for the purpose of buying or selling a property there is a minimal margin for an error because you will be able to enter the information in a flawless way. If we consider a real life scenario we would come to know how the mobile applications have contributed to the convenience of a person related to real estate. For example, in the past years it used to happen that when a house valuation needed to be carried out then all the information was collected and sent to an agent in the area. The agent then had to transcribe the message from a text message or voice mail and convert into paper form. However, it is not difficult anymore because mobile applications are available that are capable of pre-populating a form and then sending it to an agent. Moreover, there are certain mobile applications that allow a data to be fed directly into the content management system. This saves the user from the endless agony of entering data manually for hours together into a database and after so much hard work you are still unsure whether the data has been entered accurately or not. Therefore, it would not be wrong to state that mobile real estate app is really a smart choice and will surely live up to your expectations.

Welcome the change and benefit

Therefore, I am of the opinion that the change that mobile applications are bringing in the world of real estate should be welcomed since they are definitely changes for the better. Moreover, all of us support smart working and that can only be possible when we take the assistance of technology. These smart apps will save time in a way that we can utilize at the same time and effort in other potential directions. However, again we have to take care of one fact that we opt for those applications that have a good and acknowledged repute and can deliver the best results.

Careers in the Arts: Graphic Designer

Want to be a Graphic Designer?

Being a graphic designer can be one of the most gratifying jobs for people with a creative streak. The work can be very broad in terms of the final product that needs to be produced and in the right environment, a graphic designer can have almost the same amount of creative freedom as would an artist working independently on works that were intended solely for art’s sake. According to the Bureau of Labor Statistics, graphic design is a job field that has a projected 13% annual rate of growth through 2020. This makes it about average in terms of growth. The pay can become quite high and will increase with experience, talent, and demand, but most graphic designers will make an income of around $43,500 per year.

While that level of pay may increase or decrease depending upon the quality of the designs the designer produces and the market in which they are working, it is a decent salary for a job in the arts or any profession, and considering the level of job satisfaction most graphic designers report it is a pretty good option to consider for creative folks.

What’s the Work Like?

According to the Princeton Review, graphic designers are best understood as artists who use computers and software to create commercial projects. Graphic designers do not produce their works to sell at fine art shows or to display in galleries. The graphic designer concentrates on making graphics for products, websites, television ads and other venues.

Graphic designers also need to be very flexible in terms of the tools that they use. This job is something of a hybrid between an artist and a programmer, in many regards. For example, one must have the creativity necessary to create a truly great logo for a company or a package, but they must also be able to render that logo in any one of the numbers of various design programs that are used in this profession. These design programs are constantly being upgraded and changed, so graphic designers have to have an interest in technology, in addition to an interest in art. In addition, it is quite common for graphic designers to draw by hand in pencil or pen their design and then scan and load it into a digital format. From here the image is often enhanced or merged with digital design elements.

Some of the common tools that designers use include:


  • Adobe Photoshop
  • Quark
  • Adobe Illustrator
  • Various layout programs

 Indie or W2?

One of the interesting things about graphic design as a career choice is that it is one of the few that can be equally profitable if you are working as a regular employee or if you are working as an independent contractor. This gives a lot of inherent flexibility and that may make it particularly appealing to some individuals.

The training for graphic design generally involves a four-year degree. Some people with very advanced computer skills may be able to get into graphic design by studying for a general art degree. For most people, however, the amount of computer training is extensive enough to necessitate a degree specifically geared toward graphic artists and to provide the computer and artistic skills required.

Productive Career as an Insurance Broker

Kicking off a career in the insurance sector can be a worthwhile effort because you can earn a decent income from it, especially if you are in Germany, France, Italy or Canada. With so many companies and plans around, choosing the right policy can be a little difficult, much more if you do not have enough knowledge about life insurance. Life insurance companies solicit business through agents. Brokers undergo rigorous training before they can work legally. Below are the different monthly earnings of insurance brokers represented through an infographic:


Having Trouble Finding a Job with Your Art Degree? Think about Healthcare

Have you heard about the expression ‘square peg in a round hole’? This idiomatic expression gives the connotation of a person whose line of education does not match his current job. But the real question is: Is there something wrong with that? With the challenging economic condition that we are facing these days, sticking to your line of the profession may be a daunting experience. At times, there is a need to open your eyes to reality and accept that reality as part of your existence.

Art Degree Job Options

For example, let’s take a look at how people with art degree quickly get a job. For these people, art is everything. It is their passion. People around them may not really understand why they choose the profession but they are just simply following the desire of their heart. However, the sad reality comes in when it’s finally time to look for a job after finishing school. Yes, art can be a broad category. However, the jobs available for the positions related to art are limited. What other options are there for art degree holders then?

Alternative Option – The Healthcare Industry

Who says that the healthcare industry is only for those who studied medicine and medical related courses? In a way, yes there should be proper training before being qualified for a position in the healthcare industry. However, not everybody in the industry is doctors and nurses. There are other positions available for individuals who may not have medical training but are willing to be trained for a specific kind of work and position in the industry. Examples are entry-level jobs in healthcare such as being a Phlebotomist, Nursing Assistant, and many others.

The Rewards

Rather than waiting for a job opening related to your art degree, why not educate yourself on the other side of things? Get some training for healthcare industry related courses. Phlebotomy can be considered a good option. As long as you have a high school diploma, or an equivalent certificate, you can be qualified to get the training needed to apply for a phlebotomy job. Of course, you may need to get more training if you are planning to move up the career ladder. Phlebotomy salaries can also be rewarding. It is also easy to learn and adapt to. No wonder why many people are interested in this kind of job.

The Bottomline

It’s never wrong to follow your dream. Art is a wonderful territory. However, when it comes to being practical, it is also good to educate yourself on things that you can do better to sustain yourself, and perhaps, your family. The healthcare industry is a promising field. This industry has less unemployment. Training is fast and cheap, and the overall experience can be entirely rewarding. Therefore, why not try considering whether this industry may work for you? After all, you will lose nothing by trying. The experience may simply amaze you.

Why You Should Store Your Belongings When Your Job Keeps You on the Road

Working away from home brings many different challenges, and you will soon discover that there are several things to consider. You will need to think about what to do with your belongings when you are away from home. Leaving them in an empty house may not be an option, which is why storage is essential.

Why Store Your Belongings

There are many different reasons why you may need to use the different storage Vancouver offers, and you should take your time deciding on the best company for your needs and budget. Travelling for both work and pleasure can take you away from home for long periods of time; this can mean that you need to store belongings.

Choose the Right Storage for Your Needs

Whether you are away for months on end, or every few weeks, there are benefits to using a storage company. They will ensure that your items are insured, packed well, and keep secure until your return. Taking the time to choose the best company will ensure that you are happy with the services that are offered and that your items are in the best possible hands.

Where to Find the Storage Company

The Internet is an excellent source of information, and there are many different storage website pages to explore. You can look at the services that they offer, compare prices and read reviews for past customers, which can make a massive difference. You need to take your time and choose a storage company that understands your needs.

Convenience is Essential

You will want to use a storage company that understand your needs, and working patterns and that offer a flexible service. The company should be close to your hometown, to ensure every time you return you can check your belongings. The storage facilities should offer flexible opening hours, allowing you to visit when it suits you.

Affordable options to Store Belongings

Storage facilities have become an incredibly affordable option for many people, and there are some incredible rates for you to select. The units are often available in different sizes, ensuring that regardless of how many items you have they can be stored easily. Whether you want to store all of your items including furniture, or only personal belongings, there are many different options to choose from.

Privacy is Paramount

You may not want people knowing that you are away for long periods due to work commitments, which is why privacy from the storage company is essential. You should be able to access the units when you need to, and come and go as you want. No one should have access to your belongings, and you want to feel confident that they are safe and secure at all times.

Choosing the Best storage Company will Provide Peace of Mind

When you are away from home working, the last thing you need to be doing is worrying about your belongings. You want to be able to work, knowing that your items are secure, safe and will be there on your return. You may be only gone for a short amount of time, but using a quality company will provide peace of mind.

Categories Job

The Traits You Need to Work at a Rehab Center

Rehab centers are wonderful places to work. Every day you get to help people overcome addictions. This is why I entered this field of work. After seeing my personal family suffer from drug and alcohol abuse I was determined to do whatever I could to help others overcome it. Let’s be honest though, working at a rehab center is no walk in the park, however, it can still be very rewarding. This article will go over what it’s like to work at a rehab center and some of the traits you need to be successful.

When I first started working the rehab industry at an alcohol rehab program, it wasn’t easy. I had many days where I didn’t feel appreciated and I wanted to quit. Over the years I have learned about the characteristics and traits you need to be good at this job. If you are considering getting into rehab as a career, I would recommend working on the following traits:

1. Patience: I can not say enough about this trait. Often times you are going to be working with people who do not want help and who are being forced to attend. These are the kinds of people who are going to give you hell. They will not appreciate the work that you do and they will try to make your job as hard as they can. These are the kinds of people that are going to try your patience. If you keep this in mind it will help a lot when dealing with these people.

2. Emotional Control: You are going to be dealing with a lot of people that seem like they have hit rock bottom. People that have lost everything from their job to their family. Often times this kind of people have given up hope in life. When you are surrounded by people like this it really takes a toll on your own emotional health.

3. Smile: People don’t really understand the power of a smile. It can completely change someone’s day. The patients that you work with will appreciate a cheerful attitude and a smiley face. This kind of attitude is totally contagious and it will help your patients not only feel better but recover faster. The power of positivity is absolutely a real thing and it will make your job a lot more enjoyable.

These are the most import traits you will need as you start to get into a rehab center career. People go to rehab looking for New Awakenings. You are going to be involved in turing their life around. If you are looking to get your education in this career then you should research the different financing options that are available.

Getting a Job as a Professional Driver

Thinking about a new career but don’t want to spend years learning a new skill? How about becoming a professional driver? Driving is one of those things we all know how to do but don’t usually consider as a career option. Some people may have shied away from the profession for fear of getting into an accident but becoming a driver is getting safer and safer all the time. According to Bergeron Clifford, a local Ottawa attorney, there has been a marked decrease in injury accidents over the past decade.

There are multiple careers available for someone who enjoys driving including a taxi driver, bus driver, or big rig driver. Here’s the information you need to know about each potential career:

Taxi Driver

If you take pride in being able to find your way around town without a map or GPS then becoming a taxi driver could be a great option for you. Driving a taxi is also great for people who like to talk and get to know new people. A lot of your clients will be tourists who are always looking for recommendations on things to do around town. Give them your card and if you made a good impression they’ll be sure to call you again for a pick-up.

Very little training is needed although you will need to get a license from the city before getting started. Getting licensed is fairly painless but brushing up on Ottawa Road Safety rules beforehand is probably a good idea.

Bus Driver

It used to be that all bus drivers were employed by the government meaning you had to pass a civil service test and likely wait several months before being able to interview. Those days are long gone though as a number of private bus companies have sprung up. These companies take commuters directly to work, the hospital, train station, or anywhere else large numbers of people travel to. People prefer taking private buses because they tend to be in better condition and make fewer stops which means they travel faster.

If you’re interested in becoming a bus driver for either the city or a private operator you’ll need to pass a driving test at the local motor vehicle office and have a clean driving record.

Big Rig Driver

If you’re not particularly fond of other people and don’t mind driving for long periods of time then driving a rig might be the perfect job for you. To get started you’ll need to take a short class, usually a month or less, where you’ll learn how to drive the rig. The class covers everything from learning how to shift to how to make deliveries to how long you’re allowed to drive without taking a break. Driving a truck is a great way to see parts of the country you’d otherwise never get to experience.

There will always be a need for good drivers which means there’s no fear of being replaced by new technology. And if you happen to be injured while driving, even if it was no fault of your own, your first move should be to contact an Ottawa injury lawyer to make sure you get the representation you need.

Career in Shoe Design

Ever wonder how Nike, Adidas, New Balance, Asics, and all the other big name shoe brands come out with 10 new shoes a year that tend to just get better and better looking? These companies invest millions in research and development and designs. Their shoes are currently designed a couple years in advance as they go through real world testing and focus groups first. Before a shoe gets a green light for production, they show them to people and ask their thoughts about the design and colors to gauge their interest. Often times, these companies will make changes based on the feedback from the focus groups.

To make a shoe, a company needs to hire all sorts of different people. People to engineer the sole, choose the materials, design, product name, how to market it, who to sponsor, etc. There are probably tons of more aspects that I missed, but I digress. Today, we’re going to be talking about a career in shoe design. Shoe designers will typically sketch out initial designs based on the direction given to them through pen and paper and computer software. Successful shoe designers for large companies make well over six figures a year.

In order to become a shoe designer, one needs to be well versed in all different types of design software and be knowledgeable about shoe design history and modern concepts. To land one of these jobs, people first need experience at smaller companies or companies who sell inexpensive shoes, because it is much easier to get the job and it builds your experience of shoe design first. Shoe designers are just a tiny niche in the whole industry of design, so if you make it your specialty, then you have a huge advantage of landing a shoe design job at a large company such as Nike and New Balance.

To get an idea of what top shoe design looks like, take a look at the best walking shoes and you can see the detail and thought that goes into each one. Shoes of all kinds is a big industry with men and women, but the women’s market is much larger because research shows that women own more than twice the amount of shoes that men do. So it is a good idea to also look at the best walking shoes for women and see the current trend on women’s walking shoes. Walking shoes is the biggest industry for shoes today even above running and fashion. We recommend building your own portfolio of what you think is the best walking shoe with at least 5 different designs. With a portfolio of shoe-related designs in hand, your chances of getting a job as shoe designer increase dramatically.

Shoe design is a tiny niche in the entire industry of design, but that doesn’t mean shoe designers make little money. Top shoe designers typically earn over $150,000 per year with additional bonuses. Before you decide your dream career is in shoe design, first try and design your own shoes first to see if you like it. If you do, keep practicing until you can include five original pieces of shoe designs that you think are your best work to present during an interview.

Discovering Other Forms of Entertainment

The average person takes up about half of his life trying to prepare for and establish a career. But what most people forget is that it is also important to invest in a recreational activity to take a break from the daily grind and all the other routines of life. Finding something that you love to do or engaging in an activity that gives you pleasure can contribute to a better and longer life.

There are hundreds of interesting things and activities that you can choose from – there are no limits here. Just let your imagination and creative energies guide you and consider hobbies like painting, doing free-form sculptures, creating folded paper art forms, pottery or glass etching, to name a few. Being involved in a hobby is an entertaining way to pass the time. It will help relieve you of stress and teach you a new skill or two. You may even be surprised at what you can accomplish. Some activities that you can consider include:

• Reading: This activity has a lot of benefits and suits people of all ages. The variety of materials that you can choose from is so wide which means that you’ll never run out of new stories and info to read up on. Reading helps individuals develop an enhanced vocabulary, gain a good command of the English language, fuel creativity and imagination, and improve overall mental skills. It’s an excellent hobby to introduce kids to, and the best thing about it is that you can do it for free.

• Start a collection. This can be anything from fine porcelain figures to star wars memorabilia – it’s all about what interests you. Some people even move on to establish a business by selling or exchanging their collectibles. This is a rare chance but a hobby can also become an earning opportunity.

• Cooking – Watching cooking shows, reading up on recipe books and food blogs would help greatly if you want to learn how to cook. From simple dishes and baked goods, you can move on to complicated cuisines and delicate pastries. This can be done in the comfort of your home or in a kitchen studio in case you choose to enroll in a cooking course.

• Outdoor Activities. Learning an outdoor activity is also a great way to unwind and have fun at the same time. You can start by walking and move on to hiking, and mountain climbing. These activities typically give you the chance to view nature at its best. The places that you can choose from include parks, forests, beaches, and caves. This is one of the best ways to relieve stress and get charged for a new week.

• Online Hobbies – While it’s ideal to go somewhere to have a truly refreshing experience if you really can’t get out of the house, you can turn to entertainment options online to take a break. You can develop a virtual character and join role-playing games (RPG), check out e-books, learn all about animation, follow horse races through or become trained on the basics of designing a website. Some of these may not compare to the real thing but it would still serve its purpose of giving you a much-needed break from work.

Recreation and Entertainment are not options that people can take. They are necessities to a well-balanced life and can influence the way you do your job and your general outlook on life. So if you feel stuck in a rut, start clicking on sites for different hobbies to find an activity that suits you. It’s a sure fire way to get fresh inspiration.