Branding for a Successful Business

Branding is the process of creating a special name or an image for a brand, product or service in the mind of consumers. It uses advertising and promotion that has a constant theme, image and tagline. A branding agency is at the forefront of this process, aiming to establish a major and unique presence for individuals and businesses in the market for attracting and retaining loyal customers.

In order to understand branding, it is essential to learn what brands mean. A brand is a concept or image of a product or service that consumers relate to through the identification of the logo, the name or the tagline of the company that owns the brand. Branding involves marketing of that concept or image to make it recognizable and identifiable with a specific product, personality, or service. A branding agency works for building brand recognition, good reputation and create a set of standards that the company meets or exceeds.

Every type of businesses and every size of business needs branding, even service professionals like accountants and attorneys. A business will require all-round branding to reach the ideal consumers. If your organization doesn’t have a branding platform, your business could just be wandering aimlessly down a path in an unknown direction. Therefore, it is important to have a branding agency that can give direction to exactly what your business represents.

There are many examples of successful writers, musicians, artists and products that use branding effectively. Here are few examples.

Successful Writers use Branding

Before J.K. Rowling released her Pottermore website, there was a lack of information, and a lot of mystery, and a lot of rumours. The branding effort made people curious as to whether it was going to be an online gaming site or something else. Eventually, it was revealed that the site was to give an interactive experience of Harry Potter, making it possible to download the novels and other materials. The mystery created by the branding agency drew most of the attention to Rowling’s site and created the same kind of mystery that the novels create. This is great branding.

Successful Musicians use Branding

There is hardly anyone in the world of music that was more popular than Michael Jackson. Jackson realized the importance of a brand image, and how he could build it through his fans. His distinctive uniform, the glove, and his signature moonwalk dance are all major elements of his brand. His work went beyond national and political boundaries, and even age, gender and race. More than half of the 750 million titles he sold were actually sold outside the U.S. Michael Jackson is also an example of someone whose brand went astray later in his career.

Successful Products use Brand Management

Coca-Cola was first created as a patent medicine towards in the later part of the 1800s. Asa Griggs Candler purchased the company, and his marketing strategies helped Coke become the top soft-drink on the global market. The first advertisement cited affordability and the “delicious” flavour. By the beginning of the 20th century, the company had an annual marketing budget of over half a million dollars, and currently, they spend almost $2 billion every year on marketing and branding.

The logo was registered in 1893 and it has never changed, thus retaining consistency across all Coca-Cola commercials and advertisements. In the last century, their branding agency used more than 45 different but memorable slogans. It is because of all these branding efforts that, Coca-Cola is the largest beverage company today.

The Need for a Branding Agency

Why do you need a branding agency when you have an in-house team or freelancers to support your branding efforts? Branding agencies consist of professionals with years of experience who understand how to tell a story and how to get an emotional response from consumers. These brand managers are specialized in defining your brand’s core identity and translating it into something consumers will love.

If you are an individual professional, a brand manager can take your business to unprecedented heights that you could not have achieved on your own.

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Why You Should Store Your Belongings When Your Job Keeps You on the Road

Working away from home brings many different challenges, and you will soon discover that there are several things to consider. You will need to think about what to do with your belongings when you are away from home. Leaving them in an empty house may not be an option, which is why storage is essential.

Why Store Your Belongings

There are many different reasons why you may need to use the different storage Vancouver offers, and you should take your time deciding on the best company for your needs and budget. Travelling for both work and pleasure can take you away from home for long periods of time; this can mean that you need to store belongings.

Choose the Right Storage for Your Needs

Whether you are away for months on end, or every few weeks, there are benefits to using a storage company. They will ensure that your items are insured, packed well, and keep secure until your return. Taking the time to choose the best company will ensure that you are happy with the services that are offered and that your items are in the best possible hands.

Where to Find the Storage Company

The Internet is an excellent source of information, and there are many different storage website pages to explore. You can look at the services that they offer, compare prices and read reviews for past customers, which can make a massive difference. You need to take your time and choose a storage company that understands your needs.

Convenience is Essential

You will want to use a storage company that understand your needs, and working patterns and that offer a flexible service. The company should be close to your hometown, to ensure every time you return you can check your belongings. The storage facilities should offer flexible opening hours, allowing you to visit when it suits you.

Affordable options to Store Belongings

Storage facilities have become an incredibly affordable option for many people, and there are some incredible rates for you to select. The units are often available in different sizes, ensuring that regardless of how many items you have they can be stored easily. Whether you want to store all of your items including furniture, or only personal belongings, there are many different options to choose from.

Privacy is Paramount

You may not want people knowing that you are away for long periods due to work commitments, which is why privacy from the storage company is essential. You should be able to access the units when you need to, and come and go as you want. No one should have access to your belongings, and you want to feel confident that they are safe and secure at all times.

Choosing the Best storage Company will Provide Peace of Mind

When you are away from home working, the last thing you need to be doing is worrying about your belongings. You want to be able to work, knowing that your items are secure, safe and will be there on your return. You may be only gone for a short amount of time, but using a quality company will provide peace of mind.

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Some Pros & Cons of Working Remotely

Working From Home, a Dream or a Nightmare?

For many working from home is the stuff dreams are made of, and although only a small percentage of people will ever end up fulfilling this dream it is worth spending some time looking at the pros and cons.

When I first began working from home it was when my office in a downtown highrise decided to cut costs by moving to a smaller office in the suburbs.  As my position of a web designer is done completely online and from a computer, I was one of the first to be given the option to work from home. I, of course, took it, knowing that this meant an enormous amount of freedom, and perhaps most importantly, the option to work in my pajamas! It was not all fun and games, however, and I would like to share some of the things that I learned “the hard way” so that maybe you will not have to:

1. Set up and maintain a dedicated workspace

It is easy to want to work on the couch in front of the television, or outside on the porch, or at the coffee shop down the street- but it is essential to set up, use, and MAINTAIN your at home workspace. For some people, this is a no brainer, but for me things can get out of control really quick if I am not being extra conscious of what I am doing.  If you are lucky enough to have an extra room you can set up as an office you are golden, but if not you may need to get creative. I have used room partitions before to set off a portion of my bedroom as a work-space and this seems to work well. The important thing is that you set up your space and use it.

2. Maintain an Even Work/Life Balance

When you think about the phrase “working from home” it sounds pretty appealing, but when you realize that the opposite is also true, in that you are also simultaneously “living at work” some of the appeal seems to fade. With this being the case it is important to set the two apart and identify different parts of your day as “work” time and others as “your” time. With the boundaries between work and home blurred this can be easier said than done so it is worth keeping in the front of your mind.

3. Set Boundaries With Friends and Family

It is often difficult for those who don’t work from home to comprehend that just because I am in my pajamas that I am not actually “at work.” Because of this they may be more prone to engage you socially or expect other things from you such as running errands or doing extra housework since you are “at home” that they would not if you were at the “the office.”

This can be especially true if you have little ones running around- I know I am definitely looking forward to the end of the summer! On a serious note, it is okay and in fact necessary to draw boundaries and expectations from family, friends, and room mates so that your work time is recognized and treated as such. This is a two way street however, so if they see you sitting around, drinking coffee, watching TV, or otherwise appear to be not taking your work seriously they will be less likely to as well.

By applying the above you will love working from home as much as I do!

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